The rapid development requires three ways: social marketing, marketing and marketing experience affected.
Before social networking, trademarks have to promote yourself. This beverage companies must have to manually set up a Coca-Cola sign. Today, an article on Coca-Cola on social networks can be written by anyone.
This is a double-edged sword for the brand. On the one hand, consumers will not hesitate to share their common experience, and 97% of consumers regularly read the review online.
On the other hand are the words of a satisfied customer can eat off any type of ad or mailer that money can buy.
So how do brands reap more customers happy? The rapid development requires three ways: social marketing, marketing and marketing experience affected.
I support the staff put on top – when you do so, employees will give customers a great experience. Efforts to work hard and attentive staff will make in customer loyalty. These customers will have the ability to become strong advocates for your company.
Efforts to work hard and attentive staff will make in customer loyalty. Photo: thebalancesmb.com.
One company I interviewed did not hesitate in letting customers mouth their opinions about the company’s products; CEOs were worried that customers will not clearly indicate the value of the brand.
But when conducting the analysis of marketing costs, we found out that this company was able to save 57,000 USD per year if they encourage customers to use the social network to support the company. In other words, the speed of their development can be faster with lower costs.
The brand can not force customers say about them on social networks. But if you use the following 4 strategies, they can increase the likelihood it will come true:
- advancing truth
Despite the authenticity of a brand are important to every generation of consumers, generation Y (born from about 1980 to the early 2000s) to pay attention to this most: 9 in 10 consumers protection they like the “real thing and organically” rather than “perfect and comfortable”.
Generation Y interested so much so that in 2017, 3 out of 10 consumers said that they spent tracking a brand after seeing what they believed to be “real aviation”.
Authentication can be somewhat difficult to identify, but difficult to execute. Mahesh Chaddah, co-founder of travel site Reservations.com, shared that the brand should have clear communication, provide advice customers can listen to and reduce the ostentatious as possible .
Mahesh Chaddah also think that creating voice is very important for the brand, in part because they can not manage the contents customers created – 85% of which are consumers considered nature photos effects than any all forms of communication of the brand – until they can build their own voices.
- Develop an influential
far as marketing forum SocialPubli.com influence is no reason to 93% of marketers use marketing influence. Even 6 out of 10 marketers are increasing their budgets in 2019. When a proposal affects a product or service that followers he / she would like to be connected to it .
The people affected are particularly effective in certain fields, such as cosmetics. But you have to prevent something that no human influence can be everyone loved both.
There is a distinct difference between an influencer quick and complex with an influence playful and attractive – all depends on whether the voice of the impact that matches the language said the brand or not.
- Create amazing experience
nearly three-quarters of the US population will prefer the more realistic experience of conventional products. Instead of distributing pens or bottle and then hope someone will find them, give customers an experience.
Instead of distributing pens or bottle and then hope someone will find them, give customers an experience. Photo: Fujitsu Global.
They will not only appreciate the company more, but most likely they will share it on social networks – so will spread the company’s reputation than before.
So the brand can bring the experience like? Related to the brand and spread is extremely important. When Greater Palm Springs Convention & Visitors Bureau wants the people of Manhattan ticketing direct flight from New York City, they tell consumers just smashed the ice in any every tool they have to “escape cold “winter.