Who is the CEO of Amazon? The answer is quite easy; but if you ask who is the CEO of UPS, the answer will not enjoy much.
Jeff Bezos has become a household name, gives Amazon a lot of attention for free and help the company become a giant in the field of e-commerce, received great attention at the international level. Meanwhile, UPS will have to spend a lot to convey their message if you want to get the spread and emotional connection as Amazon.
CEO’s personal brand has a great influence on a company’s reputation and ultimately the financial results of the company. According to a study by the company Weber Shandwick public relations and coordinated implementation KRC Research, the global administrator estimates that 44% of a company’s reputation is due to the reputation of the CEO. Today, the senior administrator also held the role of “chief brand ambassador”.
The CEO also represents the company’s vision. The public may be fascinated by the stories of business success but only newly created human being feeling connected, not things. The talks, the article expressed the thought leadership, appeared positive in the media is an effective way to help create a positive image for the operator key in the minds of individuals and organizations have a relationship with the business.
Until now, the positive association of many of Apple is still very closely linked with the creative vision by Steve Jobs to leave. Day Jobs left the CEO position, Apple shares dropped 3% – the equivalent of $ 10 billion. Simply shareholders no longer sure about the future of Apple when this is no longer the leader.
A CEO’s reputation also played an important role helping to attract talented personnel and motivate them to stick with the company long term. In contrast, the bad reputation of CEOs will make recruitment more difficult. But in fact, many CEOs quite embarrassing when thinking about personal branding. Humility makes some people feel it difficult to “express”. The majority did not know where to start even if they have the desire to build your personal brand.
However, just as the connect with colleagues or organizing meetings with key partners, the senior executive must implement the necessary things that can bring business results in the best company, even if it makes them uncomfortable.
This does not mean that you will have to become Richard Branson next. However, you need to make the determination and use good strategies to turn a professional behind the steering into a public icon. Here are 5 simple, effective of them.
- Improved search results
The truth is, we live in a world like search. If you just talk to a client, associate or recently handed a business card to someone, the more likely you will be they search on Google. So what they’ll find when searching for you online?
Results show that you are representing a leading company or it’s just a random set of information inappropriate or images “too real to the detrimental” appeared for years on before. Whether you can give away as many cards, most people still affected by the information they found. In contrast, an impressive presence in the online channel will help strengthen and spread the positive experience that you have created with partners in the offline environment.
- The in-depth articles
The article is based on knowledge of the industry, good grasp of current trends and offer views of the deep, covering about problems or potential challenge is one of the best ways to enhance the credibility and affirmed thinking leader of an operator in the industry.
Whether publishing content on a publication which, on the company blog or personal website, a leader also needs to create their own platform to regularly talk about the achievements, challenges and opportunities their companies and industries are facing. With many operators, the search topic or find the time to write is something difficult. One solution is to hire external partners to help them build a content strategy and develop common ideas and complete content.
- Awards and honors
The awards honor important and is a way to build brand, the company’s credibility and leadership. Do not forget to share information internally and encourage employees to continue to share information within their networks. Please take this opportunity to reassure employees about their contributions to the achievements of the company.